SK-II Pitera Day
In July of 2022, SK-II put on an event for customers and influencers to celebrate the history of SK-II and it's iconic ingredient, Pitera. The task was to develop a space and accompanying mobile app for celebrating the milestones in SK-II history and built excitement around the current product line-up.
My Role
Worked alongside our creative directors and partners to develop the design of all eight distinct rooms. Modeled and rendered all spaces for hand off to fabricator teams. Visualized all scenes and transitions for the mobile app.
From entry to exit, our goal was to make each space feel unique and exciting. Our process involved taking inspiration from existing products, Japanese craftsmanship, and from the luxurious materials and textures associated with SK-II. Each room celebrated a moment in SK-II history and a specific product in their iconic line-up.
The accompanying mobile app borrowed aesthetic moves from the physical spaces to tie both designs together.