Tezos Art exhibition
For Tezos' Miami art show, I designed a dual-purpose space: an exhibit showcasing leading digital artists, and a stage for introducing visitors to the world of blockchain technology. The gallery side carried the quiet authority of a museum, art-forward and immersive, while deliberately breaking from the conventions of a traditional white-box space. The stage was its counterpoint: open, informal, and built for conversation.
The three main design decisions from a people flow perspective were the entry on the left, the art space that housed a large scale art installation, and the stage space. The hexagonal art installation allowed for flow around the space and exposed people to more art pieces in total. The stage seating based on "blocks" was a playful and highly adaptable way to house as many audience members as the space allowed.
We drew on the restraint of art museum spaces. That principle guided the gallery side, with a wide entry, a hexagonal screen formation, and nothing fighting for attention. The stage was deliberately different in spirit: block seating broke from any conventional setup, giving the space an informal, playful quality that matched the approachability Tezos wanted to project. Simple to reconfigure, easy to scale, and a little more fun than a folding chair.
The art was the star of the show. Lighting levels and black backgrounds made the screens displaying the art really pop. The space exuded a museum-like quiet confidence while feeling tech forward.
After the first exhibit, Tezos adapted our visual language to additional spaces and cities, wherever the next art show happened to be.